What is it?
A 300+ word all-purpose article. In Presto terms, “General News” denotes a 300-500 word length, 2-5 photos, and a single-page layout as opposed to a slideshow a reader clicks through.
What kinds of topics fit best in this category?
- Recipes, short news/human interest/inspiring stories, 3-5 item lists, or shorter, adapted versions of any of the above categories.
What is a reader looking for when they click this?
- A quick 1-2 minute read that still tells a complete, entertaining story or passes on information they want to know (like a recipe).
What makes this article successful (i.e, what’s the most important thing you can do)?
- Short sentences and paragraphs (2-3 lines), a couple of really engaging photos to break up the text, and occasional headers to signal important points in the story.
What kinds of subheads should I write?
- You can follow the same general subhead conventions that apply to other article categories, but subheads here are primarily used to highlight/summarize a few important points and break up the text. Subheads can also give a “chapter”-like feel, dividing 300-500 words of copy into more easily digestible chunks. Think of your subheads the same way as any other assignment -- they might be the only things that catch a reader’s eye, so make sure they make the reader want to read the article.
What kind of copy should I write?
- The copy should either tell a narrative story that evokes emotion (even if based on a dry, local news story) or impart instructions to a reader of some kind in a friendly way (in the case of a recipe or short list).
What kinds of images should I use?
- High-quality images that are context sensitive and assist in breaking up the text and telling a complete story.
What kind of CTA (call to action) should I use?
- At this time, Presto Media does not require a CTA for this kind of article, since they are single-page and do not require a reader to click through a slide show.
- These are usually 300-500 words (though they can run longer) and require 2-5 images throughout the text.
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